Picking the ideal space for your laser tattoo removal clinic can be difficult with so many different sites to choose from. The location and appearance of your clinical office space can have a significant bearing on whether a customer decides to walk through the door or not. What the space looks like, the size of the office, and the setting that it is in can all interact and influence this.
To help you decide better, here are three tips for choosing the right clinic space for your business:
There are a few things to consider when choosing a location for your laser tattoo removal business. You may wish to select a location close to where you live, making commuting quicker and easier. Another important question to ask yourself is “How far am I willing to commute?”. It might be the case that in the neighboring town or city, rent is cheaper, there is less competition, and you may even be able to take advantage of a larger potential customer base. If you are willing to commute a little further, perhaps it is better for your business that you choose an office space further from your home. In whichever town/city you decide to set up your clinic, pick an address that is safe and easily accessible.
2. Building Type
Once you have a location in mind, it’s time to think about what type of building your business will occupy. Whether it is in a shopping center or a single unit building, you will need to weigh the pros and cons of each option.
With this type of building, your business will have a higher probability of standing out and being easily identified. You will find that this type of structure gives you more autonomy to decorate your clinic to suit your clientele and worry less about the landlord. There may also be more outdoor space that you can allocate for customer parking, making your business more accessible to people stopping by. That being said, it can be costly to rent such buildings. If your budget is tight, you may need to consider another option.
Strip Mall or Storefront Retail Space
Often having a convenient location, these buildings offer better brand recognition and rent negotiability. Chances are that your tattoo removal business will always be busy, benefitting from walk-ins and more exposure. The downside of having a clinic in this type of building is that the location is less discrete. This may deter your patients who may not want to be seen walking into a tattoo removal clinic. Accessibility is also an issue. With the sheer number of people in this type of location, parking may be limited for your customers.
Offering more discretion and lower costs, office buildings are a great compromise between a stand-alone building and a strip mall. However, it might be the case that your tattoo removal business will feel out of place when set beside other companies in the same building. Furthermore, there is still the issue of accessibility and poor lease terms if you are a small business.
High in parking space and ease of access, these types of buildings are perfectly designed to meet your business requirements due to low build-out needs. The infrastructure to carry out tattoo removal procedures is already there, such as medical waste disposal services and sanitation facilities. This can make your business operations more efficient. Using a hospital-owned property can give your business a more “clinical” and professional look, but for some customers, this may deter them as they may be anxious that the procedure will be too severe or too painful.
If you feel that a hospital-owned property may have these adverse effects on your customers, there is an alternative. Joining a medical practice group, a spa/salon, or even a tattoo shop can give your business that professional look and not conjure thoughts of serious hospital procedures in your customers.
3. Clinic Layout
Clinics work well with a reception area, a patient waiting area, and a separate treatment room. A separate treatment room is the most important as it provides your patients with privacy, making them feel more at ease with the procedure. Usually, the reception will be close to the entrance and include amenities such as sofas, tables, and reading material.
If you are looking for medical office space in NYC, get in touch with us to see how we can help.