Starting a medical practice isn’t a walk in the park, and chances are, if you’re reading this, you’ve just rented an office space and opened your medical practice to the public. While a medical practice is still a business in which you’ll want to earn profit, you also want to be established as a genuine healthcare provider for the community.
Below are 5 marketing tips to help you promote your medical startup in NYC:
1. Build robust branding
As with any business, branding is everything, and this applies for a medical practice, too. There might be several medical practices operating in your community. How do you stand out in the crowd as a medical practitioner? You’ll have to identify your unique points, offer special services, and provide quality healthcare that will impress any patient that comes in. All this can be achieved through proper branding, robust branding.
2. Create a website
Every business should have a website. Period. Even a medical practice, as people automatically search online when they’re looking for something. If they feel sick and need a physician in the area, they’ll immediately type, “medical clinic in NYC.” With that in mind, make sure to optimize your website for both SEO and local search in order to earn the top ranking.
3. Utilize social media marketing
No one can deny the power of social media, be it Facebook, Instagram, or Twitter. These channels are where people live and breathe, practically. If you have a medical practice startup, it’d be beneficial to take space on various social media platforms. You’ll want to create business accounts, boost your advertising, and aim to increase engagements with your prospective and loyal patients. With social media marketing, you can make a world of difference in your medical practice.
4. Leverage email marketing
Despite what you may read on the internet, email marketing remains relevant even till now. As part of your marketing strategy, send promotional emails to potential patients to let them know that your medical practice exists to provide quality healthcare services. As for your regular patients, collect their email addresses so you can send them appointment reminders and updates. Finally, aim to communicate with your clients at least once every month with updates, relevant information, or curated content.
5. Host a marketing event
As a medical practice startup, why not host a marketing event? Start by planning a public event at your practice. Determine your target audience—is it children, pregnant women, the elderly? If you can offer medical consultation and services for free during this event, then that’ll do wonders for your image. This event should also allow your patients to meet you and your staff, see your office, and ask questions, so make sure that the clinic is clean and that the staff is friendly and accomodating.
Even as a medical practice startup, marketing is essential. By having solid branding, establishing your online presence, and reaching out to the community, you’ll have your business up and running in no time! Take heed of these tips and we’re sure your medical practice will thrive and care for the overall health and well-being of the community.
If you’re looking for space for your medical practice startup, check out our medical office space in NYC today!